In recent years, we are hearing a buzzword ‘Cloud Computing‘. There has been a big surge in cloud computing Technologies. Salesforce is one of the front runners among those. In this blog, I will introduce you to Salesforce and will answer:
- What is Salesforce?
- Why use Salesforce?
- Who should use the Salesforce CRM?
- How it makes your life easy in terms of technology and marketing?
Q: What is Salesforce?
A: Before knowing about Salesforce, lets discuss why it was needed and how it evolved. Prior to Salesforce, Customer Relationship Management(CRM) solutions were hosted on local servers which were established by company itself. It usually took months even years to build the setup which was very costly. Also the results were not that fruitful.
As you all know necessity is the mother of invention, here comes a feasible and affordable CRM solution in the name of Salesforce which is offered as Software as a Service(SaaS), delivered entirely online.
Salesforce is a customer relationship management(CRM) solution that brings companies and customers together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
Q: Why use Salesforce?
A: There are hell lot of reasons you can go for Salesforce, few are jotted below:
- Ease of Use: This is one of the primary reasons that drive the Salesforce adoption rate. Sales Reps have better visibility into their accounts, contacts, opportunities, tasks, all from a single place. They have a complete 360-degree view of the customer, which in turn helps them to make better business decisions and close deals faster.
- Customizability: There is always a need to provide more features than out-of-box offers. Salesforce platform provides you Apex, Visualforce and lightning apparatus to achieve those goals.
- Scalability: Business is done keeping future perspective open. With Salesforce you can scale up whenever needed in future.
- Reporting: Reports are the mirror of your business. Sales Reps can create their own reports to see the Accounts they haven’t worked on for a while, Opportunities present in the pipeline, products they have sold, activities performed and tasks completed.
- Time and cost of Implementation: Being a Cloud Platform, the implementation time for Salesforce is much lesser than standard solutions, thereby lessening the Go-Live time-frame. The feature-rich solution can be configured easily and even if any customization is required, it can be incorporated in a systematic order easily. And cost incurred in this path is also reasonably less in comparison to others.
Q. Who should use the Salesforce CRM?
A. The simple answer is everyone. Salesforce has editions for all variety of users. It offers different editions like Group, Professional, Enterprise and Performance (For Sales Cloud). An organization can select the edition they, according their aims, and the features they require.
Salesforce covers all the areas of customer relationships, ranging from marketing to service. Any organization that wants to manage their customer relationships holistically can come in and use Salesforce without losing time, and wasting money for software development or hardware infrastructure.
Q. How it makes your life easy in terms of technology and marketing?
A. Keeping customer relationship healthy and keep getting business from them is the top priority for a sales representative. Salesforce makes sales reps life easy in this path.
- Infrastructure perspective:
- Don’t have to worry about setting up of servers and its installation. You just have to purchase the licenses. Its like plug-n-play.
- All the patches and latest features are readily available to you when they are released by Salesforce.
- Most business functionality is achieved via configuration on Salesforce platform.
- Business perspective:
- Visibility to leads makes sales reps connect to leads faster and get the business rapidly.
- Dynamic Reports and dashboard provide you the latest status of the business, which make decision making faster.
- Ease to Use – It’s quite informative and very easy to use, which is also a big plus for sales reps.
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